Social Media Toolkit

One Pill Kills campaign

The One Pill Kills campaign, an initiative of the Office of the Governor, will take place weekly on DFPS social media starting Friday, Feb. 24, until further notice. Please use the text below and attached images or share directly from our platforms (Facebook, Twitter, and LinkedIn).

Dates to Remember: National Fentanyl Awareness Day is May 7, 2024

Sample Social Media Posts

Hashtags: #OnePillKills #TexansFightFentanyl

URL: Fentanyl | The Texas Opioid Response (txopioidresponse.org)

  1. In Texas, the Department of State Health Services (DSHS) estimates more than 2,500 opioid-related poisoning deaths occurred in 2021.
  2. Opioids are the most common cause of fatal poisonings among young children. Keep these and other medications out of sight and away from kids! Learn more at www.txopioidresponse.org.
  3. Opioids top the list of those pain medications likely to be misused. If you have been prescribed Fentanyl, it should be safely stored and dispensed according to a doctor's instructions. Check out these Medication Safety Tips for suggestions on how to protect kids of all ages from the harmful effects of prescription and over-the-counter medications at home.
  4. Misusing opioids can lead to addiction. Talk to your teen about the dangers of Fentanyl and other drugs. Video: Preventing Prescription Opioid Misuse Among Young Adults - YouTube
  5. Substance abuse can happen in any family. It’s not a sign of bad parenting. If you have a teen or young adult suffering from addiction, get help at Al-Anon Family Groups.
  6. Fentanyl is an opioid 50 times stronger than heroin. Fake pills are easy to buy, sometimes mixed with other substances and can be fatal, even in small doses. Learn about the dangers and how to protect your family. DFPS - Protect Teens from Counterfeit Fentanyl - One Pill Kills (texas.gov)
  7. #DYK: Fentanyl was associated with 77% of fatal adolescent poisonings in 2021. Learn more about the dangers of opioids in teens: As Overdoses Among Adolescents Skyrocket, Medication-assisted Opioid Treatment is Rarer Than Ever | AAP Journal Blogs | American Academy of Pediatrics
  8. Protect yourself and your family from the dangers of fentanyl. If you or someone you know is at risk for opioid poisoning, carry Naloxone and keep it at home. It’s a life-saving medication that can help reverse an overdose from opioids, including fentanyl. Learn more at www.txopioidresponse.org or www.cdc.gov/stopoverdose/fentanyl.

Sample Images

Right click and save to download.

Protect your family from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor.
Protect your child from the dangers of fetanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts young siblings.
Protect your child from the dangers of fetanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person at school.
Learn about fentanyl and how to protect your child - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person at school.
Protect your child from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a family.
Learn about fentanyl and how to protect your child - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person.
Protect your family from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person.
Protect your child from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a bag with pills.
Learn about fentanyl and how to protect your child - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a two young people.
Protect your family from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person warning.
Protect your child from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a drug deal.
Learn about fentanyl and how to protect your child - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young indivual with accessible pill bottle.
Protect your family from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts children sharing drugs.
Protect your child from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a young person taking a pill.
Learn about fentanyl and how to protect your child - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts a mother and daughter. Image depicts a happy student age individual
Protect your family from the dangers of fentanyl - One Pill Kills campaign, an initiative of the Office of the Governor. Image depicts an individual getting pill from plastic bag

Resources for Parents and Teens: