Social Media Toolkit
Breastfeeding Awareness
August is National Breastfeeding Month, and it kicks off with World Breastfeeding Week.
While breastfeeding awareness is important year-round, for the month of August, we encourage you to promote breastfeeding awareness and education with your networks. In collaboration with Texas Health and Human Services Commission and the Texas Department of State Health Services, we've put together this toolkit with social media posts, resources, and graphics to help raise awareness about the importance and benefits of breast milk, while empowering and supporting all mothers in their breastfeeding.
These messages and links can be used as is, or they can be customized in any way that works best for your community by directing to your prevention program’s information.
Keep an eye on the Get Parenting Tips Facebook and Instagram feeds as well for more social media updates.
Dates to Remember:
- Week 1: World Breastfeeding Week
Theme: Educate & Support - Week 2: Indigenous Milk Medicine Week
Theme: Strengthening Our Traditions from Birth and Beyond
- Week 3: Asian American Native Hawaiian and Pacific Islander Breastfeeding Week
Theme: Telling Our Own Stories. Elevating Our Voices - Week 4: Black Breastfeeding Week
Theme: BBW 2022: 10 Years, A New Foundation
Sample Social Media Posts
Hashtags: #NationalBreastfeedingMonth #BreastfeedingAwarenessMonth #BreastfeedingAwareness #Breastfeeding #NewMom
- Welcoming a little one can be exciting and exhausting, all at the same time. Whether you choose to breastfeed exclusively or not, know that every ounce of breastmilk you give your baby is a wonderful gift that helps with his or her growth and development. The benefits will last a lifetime. You’ve got this mom! Learn more: tinyurl.com/BF-MOM-GPT
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Having a baby means big changes for everyone, and your partner and family are going to need you more than ever during this exciting (and exhausting) time. Having a supportive partner helps moms breastfeed longer, which means your baby will get more of the benefits of breastfeeding. Learn more: tinyurl.com/BF-DAD-GPT
- Did you know breastfeeding supports a baby's immune system and protects against health issues ranging from obesity to diabetes? New studies show that breastmilk is rich in nutrients that help a baby's brain grow. Learn how: tinyurl.com/Baby-Brain-GPT
- Do pacifiers interfere with breastfeeding? Learn more: tinyurl.com/Pacifiers-GPT
- Did you know returning to work is the leading barrier to breastfeeding among working mothers? There are state and federal laws stating employers must provide enough break time and a clean, private place for breastfeeding employees to pump milk during the work day. Visit TexasMotherFriendly.org to find tips and tools like the Breastfeeding Guide for Working Moms to help talk with your employer!
- DYK there's lactation support available for all new breastfeeding mothers through the Texas La Leche League? https://www.texaslll.org
- WIC is a nutrition program for low-income pregnant, breastfeeding women and families with children younger than 5. Visit TexasWIC.org to see if you qualify for these services.
- DYK Texas provides lactation support for all new breastfeeding mothers, regardless of WIC qualification? Learn more at:
TexasWIC.org/breastfeeding
Texas Lactation Support Hotline (24/7 breastfeeding assistance): 1-855-550-6667
Texas Lactation Support Centers:
Austin - Mom’s Place: 512-972-6700
Dallas - Lactation Care Center: 214-670-7222
Houston - The Lactation Foundation: 713-500-2800 (Option 1)
McAllen - Lactation Care Center RGV: 956-292-7711
San Antonio - Lactation Support Center: 210-207-7138 - Did you know you have the right to breastfeed in public? Chapter 165, Texas Health and Safety Code states that a mother is entitled to breastfeed her baby in any location in which the mother is authorized to be. Learn more and download a license to breastfeed at: tinyurl.com/BF-Resources
- DYK supportive fathers or other partners can help moms breastfeed longer? Learn more helpful breastfeeding tips at: tinyurl.com/BF-DAD-GPT
- DYK breastfed babies get sick less often, have fewer ear and respiratory infections and have a 36% lower risk of SIDS? Learn more benefits of breastfeeding: tinyurl.com/BF-MOM-GPT
Sample Images
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Resources
State Breastfeeding Info
GetParentingTips.com (DFPS)
- Breastfeeding Information:
tinyurl.com/BF-MOM-GPT - Breastfeeding Support: Calling All Dads
tinyurl.com/BF-DAD-GPT - Help Baby’s Brain Grow:
tinyurl.com/Baby-Brain-GPT
Texas Mother-Friendly Worksite Program (DSHS)
- Working Moms/Legal Right to Breastfeed:
http://texasmotherfriendly.org - Breastfeeding Guide for Working Moms:
http://texasmotherfriendly.org/files/program/document_55.pdf - Employee Guide for Taking Leave:
http://texasmotherfriendly.org/files/program/document_42.pdf - Employers Worksite Application:
http://texasmotherfriendly.org/worksite-application - DSHS Position Statement on Infant Feeding:
https://www.dshs.texas.gov/mch/breastfeedingposition.aspx
Texas WIC Breastfeeding Program (HHSC)
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Families/providers:
https://texaswic.org/breastfeeding - Birthing facilities:
TexasTenStep.org - Families:
BreastmilkCounts.com (English)
CadaOnzaCuenta.com (Spanish) - More for families:
TexasTenStep.org/texas-ten-step-program/directory
WIC-DSHS Community Breastfeeding Support
- Texas WIC Breastfeeding:
https://texaswic.org/breastfeeding - Texas Lactation Support Hotline (24/7 breastfeeding assistance): 1-855-550-6667
- Texas Lactation Support Centers:
- Austin - Mom’s Place: 512-972-6700
- Dallas - Lactation Care Center: 214-670-7222
- Houston - The Lactation Foundation: 713-500-2800 (Option 1)
- McAllen - Lactation Care Center RGV: 956-292-7711
- San Antonio - Lactation Support Center: 210-207-7138
Local Breastfeeding Info
- Texas Breastfeeding Coalition:
https://texasbreastfeedingcoalition.org - Local Breastfeeding Coalitions:
https://texasbreastfeedingcoalition.org/us/local-breastfeeding-coalitions-in-texas/breastfeeding-coalitions-in-texas - Texas La Leche League:
https://www.texaslll.org - Local Texas La Leche League Groups:
https://www.texaslll.org/groups
National Breastfeeding Info
- Office of Women’s Health Helpline: 1-800-994-9662
- Office of Women’s Health Breastfeeding Information:
https://www.womenshealth.gov/breastfeeding - US Breastfeeding Committee (USBC) National Breastfeeding Month:
http://www.usbreastfeeding.org/nbm